Unique AdWords / PPC Competitor Analysis Tool

Start Tracking Your Competitors' AdWords Texts and Meet Auction Insights v2 Now!


What does observads offer?

Share of Advertisers on Selected Search Queries

Hourly Average Position of Advertisers

The Number of Total Ads Detected for Advertisers

Ad Texts of the Advertisers

How does it work?

Type the queries, pick the target location, search engine and device you want observads to track at

We start indexing the advertisers on selected queries

If you want to see also Organic Results data, contact us

Notified when your report is ready in Google Data Studio

Export raw data if you want to do custom analysis


What does observads offer?

Understand the PPC strategy of your competitors

Learn the moments you can benefit by adjusting bids

Discover your competitors who are exhausting their daily budget

Get detailed information on the ad texts of competitors

Track the periodic promotions of your competitors

Create your own custom PPC Competitor Reports

Sample Reports

observads reports are presented over Google Data Studio (Beta)


  • Choose the best plan for your monthly usage:

    Pricing is based on # of Queries and Search Engines and Device Types

    According to your selections, please select the according package to start your campaign and subscription

  • Select: Starter Plan

  • Starter
  • €20 per month
    + EU VAT if applicable
  • Pay only €5 per Query per month
  • Track up to 4 Queries
  • Or 2 Queries on 2 Devices
  • Including only Google
  • Including Desktop and Mobile
  • Cancel Anytime
  • Get Started
  • Pro
  • €50 per Month
    + EU VAT if applicable
  • Pay less than €4 per Query per month
  • Track up to 12 Queries
  • Or 6 Queries on 2 Search Engines or 2 Devices
  • Including Google and Bing
  • Including Desktop and Mobile
  • Cancel Anytime
  • Get Started

  • Going Big
  • €250 per Month
    + EU VAT if applicable
  • Pay less than €3 per Query per month
  • Track up to 90 Queries
  • Divide Anyway You Want Across Search Engines & Devices
  • Including Google and Bing and Yandex
  • Including Desktop and Mobile
  • Cancel Anytime
  • Get Started


How does it work?

After you create and start your campaign, we begin scanning the SERPs (search engine result pages) for the queries you have selected and capture all the detected ads in custom intervals. Your report is created on Google Data Studio, which will be available to you in 24 hours after your campaign has started.

How much does it cost? Is there a trial period?

Of course, there is. After you sign up, your account is topped up with €10 for the trial which lets you track 4 queries for 2 weeks.

After the trial, you need to visit Plans page in the dashboard and select one of the monthly subscription packages. Please use the calculater above.

With your subscription, you'll see a account budget which will decrease everytime we deliver Search Engine Result Page.

What’s the source of the data?

We currently scan and deliver results for Google & Bing & Yandex on both desktop and mobile devices. Our default report may not include some of these options, please contact for custom requests including organic results.

We can proudly say that these scans do not affect the impression data for any advertiser. Magic.

How does region targeting works?

When you create your campaign, you need to select your location targeting. At the moment, you can only select a “country” and nothing more granular. Especially in US, we know that states must be added and we’re working on it.

For available countries, you can directly start your campaigns and report will be ready within a day.

For other countries, you can start your campaigns but we’ll need an extra day to start collecting data. So report will be ready in 2 days.

How to top-up account?

We've an integration with Stripe to make everything seemless and secure. In observads dashboard, there are pre-adjusted subscription packages for you as €20, €50 and €250 monthly. If you want an additional option, just shoot a mail to contact@observads.com

Which account to use for dashboard login?

We don't want to make life harder for you so you can select any of your Google accounts as you wish to login to observads.

Have more questions?

Contact Now